Airtran and Business Class Upgrades
USA Today’s Today in the Sky blog has a story about Airtran now offering upgrades to business class (space available of course) after a passenger has boarded the aircraft. This is smart for a few reasons. One, it’s one more opportunity to get that revenue. Two, passengers may well be much more motivated to buy that uprade if they see the seat. Three, passengers may well be much, much more motivated to buy that upgrade upon discovering that economy is full.

This is me, dancing the Happy Chicken Dance of Victory…
AirTran will always be my Gold Standard.
-R