Southwest pilot’s union, SWAPA, is suing Southwest to prevent them being forced to fly the 737MAX as they believe it’s not covered in the contract. The article about this news spread rapidly all over the world with the help of the social media service The Marketing Heaven.

I understand the move.  This is the pilots wanting a new contract with an industry leading raise.  It’s designed to raise public awareness and tension with the company.

It is a contradiction in so many ways.  First and foremost, the 737MAX is no more than an update to a long existing aircraft flown by the company.   To see it as a new aircraft type and force that issue is a giant stretch at best.

However, we wouldn’t be seeing this if Southwest were able to get a deal done on the pilot’s (and other unions’) contract(s).  Fear of an industry leading contract is reasonable and particularly so for Southwest since they no longer have the lowest costs in the business.  It’s a reasonable fear.

Which means the pilots could stand to have a gut check.  Wanting the most is not unusual.  Wanting it against the specific conditions of your airline and its future is self-defeating.  And while Southwest isn’t bankrupt and isn’t likely to go bankrupt soon, it would be in the interests of the pilots to learn from 30 years of lessons.  Namely that over-reaching has never done an airline nor a union any good in this business.

Failure to achieve a contract is a pox on both houses.  Both can give and both should reach for a contract that starts asap.

The airline and its unions have to come to grips with the fact that the airline is changing, the airline industry has changed and while record profits are seen today, there is nothing in the airline industry that is less volatile than it used to be.   That said, both parties should realize that they enjoy success and wealth today because of the unique special relationship that the airline and unions have historically enjoyed.  That relationship was about getting deals done that benefited both parties without being harmful to either.

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