Virgin Atlantic reported a $50million (USD) increase in profits for their just completed financial year.  Given the financial circumstances for all airlines, it impresses me to no end that they have managed to not only make a profit but increase it against rising fuel costs.  To me, this points to service being the prime key to financial success.  Say what you want about Virgin Atlantic (and many people do), they do have a well deserved reputation for being a good, consistent service product.  Look at any airline that doesn’t have this key element and you’ll find them fighting for their lives.

Airlines such as VA, Southwest Airlines, Singapore Airlines (as well as many others) are concentrating on their service and meeting the expectations of customers and it shows.

Filed under: Airline News by ajax