Willie Walsh Wants More
September 6, 2010 on 1:00 am | In Airline News | No CommentsBritish Airways CEO and soon to be chairman of the International Airlines Group, the holding company for the merged BA and Iberia airlines, says he and his company have a large list of acquisition and merger targets as part of a strategy to become the world’s largest airline.
It’s a strategy that would have the potential for really shaking up the airline world because it would be the first real multi-national airline (Air France/KLM and the soon to be BA/Iberia consolidations don’t count given that they are in the European Union.) Yes, there are already cross-border airline but they’re typically between two countries within an economic union or with strong business ties between each other.
A real multi-national airline would be much more like something between British Airways and American Airlines or Delta and Cathay Pacific.
Obviously strong ownership restrictions in many countries would inhibit such a strategy and frankly I’m a bit skeptical of Walsh’s optimism that they can be overcome. Furthermore, I think that such a grouping is an ill-fit for the current world we live in. It potentially denies countries strategic capabilities that they both want and need.
Frankly, I think Walsh and the new International Airlines Group would be far better off just making their new airline work profitably for now. They already have strong cultural problems to solve, I suspect, as well as the need to compete in the present markets they occupy.
