City Consultants Point to Southwest
City of Dallas consultants, L.E.K. Consultants, has come out saying that it’s Southwest Airlines who should get the 2 American Airlines gates at Love Field Airport. Their rationale boils down to the idea that Southwest will drive the most passenger traffic for the city and that is therefore the most economically sound justification.
Their criticism of the Virgin America lease is that it removes some flights from DFW airport and transfers them to Love Field.
You can’t look at this picture statically. Driving passenger traffic isn’t necessarily what’s best for consumers. It may well seem good for the city but it won’t necessarily be good for consumers.
As foolish as I think some of the Justice Departments moves have been in the AA bankruptcy, they aren’t incorrect in the idea that these things should drive competition and benefit consumers.
The consultants seem to be squarely aimed at the idea that what’s good for a business will be good for consumers. I would disagree with that.
What Dallas has needed most for a long time is competition on a variety of long haul domestic routes in and out of Dallas to a variety of destinations. Southwest will provide some of that sorely needed competition on October 13th. And they will provide it regardless of whether or not they get those gates.
Virgin America will provide some of that competition too although I would argue that we could use a more creative and extensive LCC than Virgin America.
What is most needed at Love Field is . . . wait for it. . . . more gates. 20 gates just isn’t enough. Absent more gates, Southwest should be relieved of its burden to give up gates to get gates at DFW. The competitve landscape has changed and, unfortunately, that change occurred before the end of the Wright Amendment on October 13th.
But 20 gates at Love Field isn’t enough. Chicago Midway serving as an adjunct airport very similar to Love Field has 43 gates. Would I suggest that Love Field should have that many? No.
But the airport cannot serve any other airlines very effectively despite being open to do so at this time. 6 to 10 additional gates would make sense at the airport.
Barring that, Southwest should not be required to give up gates in order to use gates at DFW airport. In making the deal to lift the Wright Amendment, the parties involved essentially constrained Southwest Airlines from growth in the DFW area. In fact, the deal was designed to penalize Southwest if it wanted to grow by using DFW airport.
Isn’t it time to quit taking swipes at Southwest for not moving out of Love Field Airport more than 35 years ago when DFW was opened? Southwest is a huge employer in this area and a huge tax contributor and excellent corporate citizen. Why do we want to exact revenge against the very kind of company we should want in our community?
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