Southwest’s 4th quarter financials have been released and contrary to analysts expectations, Southwest not only made a profit in the 4th quarter, they’ve made a profit now for 37 years in a row.  For details on the numbers, click HERE.

I’m sure many will attribute this entirely to Southwest’s “no baggage fees” campaign but I think that is doing a disservice to Southwest.   I’m quite sure this has more to do with having an excellent service product, excellent staff and a new CEO who appears to have come into his own and really is a new SWA leader.  Congratulations Southwest.

Filed under: Airline News by ajax