Virgin America is starting service to Chicago O’Hare airport starting in May of this year.  Once again, these flights will connect Chicago to Los Angeles and San Francisco. 

And may I say that I like how VA introduced this service.  Like their general approach to new routes, new introductory fares were announced but they added a dash of spice by offering a Groupon buy of $77 worth of airfare for just $7 for flights originating in Chicago.  Nice move. as it created a nice buzz about the airline in an unconventional but very media worthy manner.

I like this Chicago move as much as I like the DFW move.  I do, however, hope that VA isn’t intending to just introduce new routes from Los Angels and San Francisco to new destinations.  It would be very nice to see some of the dots on this growing map of service connected.  Dallas and Chicago can connect, for instance.  Dallas and New York City could stand some nice competition as well.  Let’s hope that as VA adds more fleet, it grows its system more as a network than as destinations for California.

Filed under: Airline News by ajax