KLM works social media magic
KLM took on a bet with a group of Dutch Dance fanatics recently via Twitter. If KLM could get enough reservations to fill a plane on the site http://www.fly2miami.nl/ before December 6th, KLM would agree to do a non-stop flight from Amsterdam to Miami for these folks. It seems the Dutch Dance Scene really wanted to get to Miami because they filled the flight in less than 5 hours and they now have 351 reservations. So it’s on.
Obviously this flight isn’t going to dramatically change KLM’s balance sheet but they get to do what is essentially a charter filled with non-refundable fares and make some money. The Dutch Dance Scene gets to dance in Miami. It’s win – win for both parties.
The power of social media has proven itself again and it’s a message that quite a few airlines in the United States could stand to listen to (do you hear me United/American/Delta?).
Real nice job of the KLM marketing department. They are really good in social marketing – anyone remembers the personalized luggage tag for KLM’s facebook fans?
I remember them doing those but I only found out about them after it was too late.