Southwest Airlines started service between Minneapolis / St. Paul and Chicago today according to the Minneapolis / St. Paul StarTribune.  The newspaper reports that Southwest managed to kick off the new service with their trademark attention to customers.  Passenger Service Agents even managed to get their first customers to sing a song before boarding.

This marks Southwest’s first of several new routes for this year into new markets.  New York City (La Guardia) and Boston Logan are the next to receive Southwest routes. 

For now, Southwest will be linking MSP to Chicago only but I do foresee them adding routes to other Southwest focus cities such as Denver, St. Louis, Indianapolis or Detroit.  Typically, Northwest Airlines fights back against intruders on their mainstay routes but with the takeover by Delta, one wonders if their is enough attention being paid to the new competition versus integrating the operations.  Other airlines have entered the Chicago / MSP route and left it months later badly bruised from fare wars instituted by the dominant three legacy carriers at the two airports, Northwest Airlines, United and American Airlines.

Filed under: Airline News, Airline Service by ajax