American Airlines and its recovery
American Airlines remains the concern of every analyst when it comes to asking the question about its long term viability. It isn’t that this airline is about to die, it’s that there remain so many things going against it still.
They have some of the highest if not the highest labor costs among the airlines and they have labor groups who are out to get what they had before the givebacks earlier in the decade. What’s more, they don’t seem to have a coherent plan for dealing with that problem.
They have an aging fleet that puts them behind other airlines including the SuperLegacy airlines who did renew their fleet some over the last 7 years while American remained largely entrenched in the MD-80s until 2 years ago. Even now, they’re a bit behind in keeping pace with the need for greater fuel efficiency. It’s arguable that without the huge spike in oil prices a few years ago, American would still be sitting on their fuel hog MD-80s.
They’ve been stymied on growth with other airlines “poaching” on their territories and others reducing their costs via bankruptcy and have only now started to, perhaps, grow their network organically.
American did finally get their trans-Atlantic alliance with British Airways and Iberia Airlines. Only time will show us if that alliance is worth it and while it may be worth something, American missed out on being able to take advantage of such a thing for more than decade by stubbornly clinging to the idea of mating up with BA.
They also won their Japanese battle by keeping JAL in the OneWorld system and they’re on track to win immunity in a trans-Pacific alliance with them as well. But JAL has a long way to go before it is a profitable and viable airline. Delta and United, however, have good systems to Asia and a good network inside the Far East.
I do like their interline agreements with jetBlue and WestJet and it would appear that someone at American is thinking “innovative” for once. But will AA be patient enough for those to work and will they be entreprenurial enough to expand upon such concepts? History says no but I say the decision on that can’t be made for at least a year.
This isn’t an airline that will go bankrupt in the next few years. It is an airline that appears destined to remain very lackluster in comparison with basically all the other airlines in the United States. And why would you invest in lackluster when you can have rock star in so many others?

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