Virgin America has announced its latest destination and I must say it has me eating a delicious meal of crow. 

Starting in December, Virgin America will have 2 flights a day on two routes to DFW from both Los Angeles and San Francisco.  I am thoroughly pleased to hear the news.  It’s competition we need to see in the DFW market and they’re both routes that make sense for the business traveler in the DFW area.

Now, Virgin America, get to work on marketing your wares in the Dallas / Fort Worth area.  Yes, it’s going to be a tough sale to lure the business traveler from AA but you do have potential.  You have a much newer aircraft, better interior and better service product to offer.  Get those guys and gals to try it just once and I suspect you’ll have ’em sold on the idea of flying VA to those destinations every time.

You’ve got the right introductory prices but don’t forget that the local Dallas business traveler often is allowed business/first class on trip segments greater than 3 hours.   Sell that service product. 

I’m going to suggest three other west coast destinations from DFW that have a lot of potential.  San  Diego, Seattle and Portland, Oregon.   They are dominated by AA with exceptionally high fares and an exceptional number of frequencies.  Again, the AA product is shop worn and generally on unpleasant aircraft.  You can sell this and they’ll fit neatly into your west coast ops already.

Filed under: Airline News by ajax