The Livery aka The Paint Job
December 17, 2013 on 11:19 am | In Uncategorized | 2 CommentsDoug Parker, CEO of American Airlines, has instituted a rather quick vote by the employees of the newly combined airline to decide the fate of the new American Airlines livery. All employees of the new company (AA and US Airways) get to vote on whether to keep it as it is or to go back to the previous logo on the tail.
There will be no entirely new paint job. The fuselage and new airline logo being used on the fuselage with billboard titles will remain the same. The only change up for vote is to retain the new tail or to revert to the old tail.
Reverting to the old tail and in combination with the new fuselage actually has some very real appeal for me and that is coming from someone who never liked the old logo that much either. But I agree with many who are already saying that the new logo will win. I think it will too. I don’t think it will last very long but I think it will be retained.
But let’s see what happens and you can’t fault Parker for not addressing things head-on. He wants a consensus and this is a good place to start with his team.
The best news, in my opinion, is that there will be some legacy liveries done to celebrate the airlines that make up this new American Airlines. That’s a lot of airlines and it appears that it will include homage to TWA, an airline that I think got lost as a legacy when purchased by American Airlines.
