Delta has made what I think is a pretty significant change in its SkyMiles program: They’ll no longer expire after 24 months with no account activity.

This, and other changes coming, is about improving its SkyMiles program and one focus is on communicating with its customers better. Ultimately, as an airline, you do want those miles used for something because it enhances value.

You just don’t want them used when it is inconvenient for the airline.

Over the years, I’ve never really seen much good said about Delta’s frequent flier program. The mile chasers don’t value their program very much at all and my own cursory analysis is that their program appears to be about par for the course on first glance but the award availability is something south of atrocious.

Of course, you could wise up and start buying tickets based on best price, service and convenience instead of being a vassal to a mileage program but that’s another post.

Filed under: Airline Service, Frequent Flier by ajax
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