V Australia and Delta
February 3, 2011 on 1:00 am | In Airline News | No CommentsV Australia and Delta Airlines have been fighting to enjoy anti-trust immunity with a mutual capacity agreement on routes between the United States and Australia. So far, regulators are unconvinced that this would be a good thing for consumers and see it as an opportunity to gain market share only.
To a degree, that’s true. V Australia and Delta Airlines are the new boys on the block when it comes to US/Australia routes. Their direct competitors are QANTAS and United Airlines who enjoyed near monopolies on those routes for years. In addition, the lion’s share of the market belong to both of those airlines today as a result of their strong alliances (Oneworld and Star Alliance).
I was glad that new competitors entered that market and I think we need more competition than just two airlines who want to behave as flag carriers. On the other hand, I never thought that those routes could stand 4 competitors either. Allowing an agreement between V Australia and Delta will help preserve the competition, I think, more than harm it.
Both airlines promise not to reduce flights between the two countries and I believe that is true. Instead, I think we would see the aircraft redeployed on other routes between the two countries to provide more coverage to both nations. This would be a good thing.
In light of QANTAS’ move to switch its route to Dallas / Fort Worth from San Francisco to link up better with its Oneworld partner, it’s time for the regulators to calm down and get their assurances and allow Delta to make this partnership happen.
If anything, a link up between these two airlines could result in better service for consumers. V Australia can feed passengers over to its Virgin Blue domestic market whereas United Airlines has no such partner in Australia. Since many of the objections come from Australian regulators, one must assume that there is some unequal treatment towards QANTAS going on here.
I think reality will set in and we’ll see this agreement approved some time soon but not without certain guarantees and I think the two parties will have to make a move to show that they don’t want to harm QANTAS too much at the end of the day.
