And, no, jetBlue isn’t buying the 737.  I’ve found three interesting items to comment on involving the 737 and jetBlue and New York city separately.

First, Southwest Airlines COO and Exec VP Mike Van de Ven has made a statement that re-engined aircraft whether they are a 737 or A320 won’t offer enough improved performance to be attractive to Southwest.   And I think there is a message here, particularly to Boeing, about what SWA wants and may be willing to buy.  Southwest is a huge customer  for Boeing on the 737 and Southwest is just the kind of customer Boeing wants to kick-off with.  

I think Southwest wants a new 737 replacement from Boeing and I think they’re signaling that they would be willing to become the launch customer for the right aircraft.  COO Van de Ven said: 

“I believe that a new narrowbody aircraft will produce one of the single most significant steps toward meeting our economic challenges.”

If nothing else, it’s a message to Boeing saying “please don’t re-warm the 737 again, we need you to work on a new replacement and deliver that as soon as possible.”

The Fort Worth Star Telegram Sky Talk blog has THIS story about the DFW Airport Board and its recent retreat.  It’s notable that they mention that they’re trying to use incentives to get jetBlue to start service between DFW and Boston.  Currently, American Airlines is the only non-stop airline on that route and, no, the fares are not cheap.  Frankly, I don’t think jetBlue will cooperate given their recently announced interline agreement and slot swap with AA.

However, this points up my chief rant about my home town area.  We do not have enough competition at DFW airport and I believe that AA is challengeable on both  fares and service.   Delta has begun challenging American on the Chicago – NYC (La Guardia) route and American is responding, currently, with triple air miles awards to retain its customers. 

More significant is that Delta has decided to go head to head with American on a route that American has *owned* for decades.  The big worry is about mergers and reduced competition they might create in the US market.  To the contrary, I think the latest round of mergers is going to lead to 4 legacy carriers who are going to start looking at each other’s dominance at various airports and, in particular, who isn’t making money and cannot afford to indefinitely “buy” routes with low fares.

That would be American Airlines.  US Airways is a bit weak in its route system but they earn profits.  AA doesn’t and hasn’t in a long time.  Delta’s incursion on the NYC-Chicago route is novel and it may or may not work but Delta has enough financial staying power to sit on that effort for a long time in hopes of building the business.   What happens when someone like ContiUnited comes along decides that AA shouldn’t own DFW-LAX?  I think we’re going to see plenty of competition in the airline world.

Filed under: Airline News by ajax