Delta: Good Goes Around
A close friend of mine is with a touring Broadway show (crew) and has been for over 2 years. As a result, he’s flown some major miles week by week and many of those were on Delta or Northwest Airlines. Nonetheless, he’s a mid-miles accumulator with them and he decided to use some of those miles to fly his girlfriend from Lansing, Michigan to Los Angeles to visit.
It was a bad day for that flight from Detroit to LAX. Held on the ground for over 45 minutes in Detroit, the pilot managed to make up some time on the 4 hour flight but when they arrived, they were held on the ground again for about an hour. It is notable that weather wasn’t the source for these delays. In fact, the hold in LAX was because there were no gates available.
Personally, lack of gates when there is no weather delay and late at night to boot is just bad, bad, bad. The airline knows the flight is coming in and knows it is a 767-300 and knows they need gate space to accomodate it. No gate is just one of the worst reasons to be delayed short of really bad weather.
Now, because this friend is crew on this Broadway show, he works every night and a good portion of the weekends on these shows and because of that, he couldn’t pick up his girlfriend at LAX. So he arranged for a SuperShuttle trip. The problem is, because of the delays she missed *her* SuperShuttle and had to take one that was much later (way past 12 midnight arrival in the Hollyweird area) and that was the final straw for him.
So he wrote them an email. He first said:
” I booked passage for my girlfriend on DAL1819 from DTW to LAX on June 10, 2010. The flight was 46 minutes late leaving DTW, and then once it had landed in Los Angeles, it was detained on the tarmac for *fifty minutes* at LAX, due to lack of an open gate. This, I’m afraid, is totally unacceptable after a four-plus hour trans-continental flight.”
and
” Need I remind you that you are in a SERVICE industry. I suggest you re-evaluate your definition of the word “service.” And quickly, if you want any more business from me. In this economic climate, I am not required to pay money to companies who do not provide adequate SERVICE.”
I’ll be honest. If he had asked me in advance, I would have advised him to complain because I don’t think things ever get fixed until people do complain but I also would have advised him not to expect any real response either. In fact, I would have predicted a canned response only tangentially relevant and not much else.
Well, Delta, you surprised me. Not only did you respond promptly, you responded in a way that left no doubt that you actually read the complaint, followed up on it (possibly even escalated it to the station manager in LAX) and then delivered a flight credit for the inconvenience and delivered it very promptly. It doesn’t get better than that. I’m impressed with the context of the response, the speed and, frankly, I’m impressed that it was a responsed that was neither an under nor an over reaction to the customer complaint. Here is their response (with names redacted):
Thank you for sharing your concerns regarding irregular flight operations while your girlfriend traveling with us. On behalf of everyone at Delta Air Lines, I sincerely apologize for the inconvenience
caused to your girlfriend due to delay of our flight #### on June 10, 2010.I am truly sorry for the inconvenience caused when our flight #### was delayed on the tarmac waiting for an available gate. Be assured I will be sharing your comments with our Operations Control Center and Airport Customer Service leadership teams for their internal follow up. We want to make every effort to deplane all passengers in a timely manner,especially those passengers with a connecting flight.
To demonstrate our commitment to customer service and as a gesture of apology for the irregular flight operations, I have issued an Electronic Transportation Credit Voucher (eTCV) in the amount of $75.00 for Ms. <name redacted>. Please note the voucher number and associated Terms and Conditions will be arriving in a separate email. Please keep the voucher number and the Terms and Conditions since the number is required for redemption. It is also important for me to mention that no charge is assessed for reservations confirmed online at delta.com.
As a loyal SkyMiles member since August 30, 2008, you are an integral part of our customer base and we are always interested in your feedback. I hope I have been able to resolve any concerns you have about irregular flight operations. Your business is important to us and given the opportunity of serving you in the future, I am confident Delta will not only meet but exceed your expectations.
Sincerely,
Yousef M. Sequeira
Coordinator, Customer Care
Delta Air Lines/KLM Royal Dutch Airlines
Mr. Sequeira, your response was the epitome of what good airline service should be with respect to a legitimate complaint. You were responsive without being a doormat.
Everyone should hear the good as well as the bad. This is another good story and let’s hope I keep hearing about more good ones.

What Greg does not mention is that I didn’t use any of my accrued SkyMiles to pay for Ms. Redacted’s flight; I used good old-fashioned Cash Money. Would it have mattered if this was a “free flight” (as if there’s such a thing these days)? No; I think not.
I have *long* been a (very) vocal critic of any air carrier who forgets they’re in a service industry (just ask Greg), and it gave me great enjoyment to share this response with Greg, and he with you. Yousef Sequeira is a fine example of what little is Right and Good with the airline industry these days.
-R