It’s been announced that American Airlines Senior Vice President Craig S. Kreeger will become Virgin Atlantic’s new Chief Executive Officer (current VA CEO Steve Ridgeway is retiring).  Kreeger is British and came to American Airlines by rising through the ranks in London, then Europe and then here in the United States.

The appointment to Virgin Atlantic is in keeping with owner Richard Branson’s emphasis on service as Kreeger has had customer service responsibilities at American Airlines through most of his career.

Curiously, two of the Virgins, Virgin Atlantic and Virgin America, will now be run by American Airlines alumni.  Virgin America is run by former AA CFO David Cush.

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