Southwest to Puerto Rico
No, this isn’t an announcement of Southwest Airlines serving its first international destination. Puerto Rico, you see, is a United States Territory. Airtran already serves Puerto Rico (and several international destinations) and this is an announcement of Southwest replacing Airtran service with Puerto Rico with Southwest service.
That said, it should provide some real experience to Southwest in serving an off-shore destination and help them identify weaknesses in preparation for serving true international destinations. One wonders if Southwest taking advantage of the human capital it has in Airtran for doing international services.
“One wonders if Southwest taking advantage of the human capital it has in Airtran for doing international services.”
Of *course* they are, Greg… And rightly so. Their people retained in the merger are their greatest asset.
-R