Willie Walsh Wants More
British Airways CEO and soon to be chairman of the International Airlines Group, the holding company for the merged BA and Iberia airlines, says he and his company have a large list of acquisition and merger targets as part of a strategy to become the world’s largest airline.
It’s a strategy that would have the potential for really shaking up the airline world because it would be the first real multi-national airline (Air France/KLM and the soon to be BA/Iberia consolidations don’t count given that they are in the European Union.) Yes, there are already cross-border airline but they’re typically between two countries within an economic union or with strong business ties between each other.
A real multi-national airline would be much more like something between British Airways and American Airlines or Delta and Cathay Pacific.
Obviously strong ownership restrictions in many countries would inhibit such a strategy and frankly I’m a bit skeptical of Walsh’s optimism that they can be overcome. Furthermore, I think that such a grouping is an ill-fit for the current world we live in. It potentially denies countries strategic capabilities that they both want and need.
Frankly, I think Walsh and the new International Airlines Group would be far better off just making their new airline work profitably for now. They already have strong cultural problems to solve, I suspect, as well as the need to compete in the present markets they occupy.

Leave a Reply