Chief Commercial Officer Virasb Vahidi at American Airlines says that American is engaged in studying how to modernize its brand going forward.  Part of that modernization may come in the form of American Airlines embracing a livery change.

AA’s aircraft livery has been the same since 1967 which, even for an airline, is one very long time.

American Airlines has made the polished aluminum look a part of their brand since the DC-2 and has resisted adopting a fully painted aircraft for decades.  However, new aircraft coming into the world aren’t made of aluminum and cannot be polished.  Furthermore, while polishing aircraft instead of painting them saves fuel, it also increases the maintenance of the airliner as well.  If it truly saved a great deal of money, other airlines would be doing it as well.  They aren’t.

Would a livery update be revolutionary?  I doubt it.  I think we would likely see a white aircraft with a slight revised logo at best.

But if anyone at American Airlines is reading this, I vote for these looks instead:

Filed under: Airline News by ajax
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