KLM took on a bet with a group of Dutch Dance fanatics recently via Twitter.  If KLM could get enough reservations to fill a plane on the site http://www.fly2miami.nl/ before December 6th, KLM would agree to do a non-stop flight from Amsterdam to Miami for these folks.  It seems the Dutch Dance Scene really wanted to get to Miami because they filled the flight in less than 5 hours and they now have 351 reservations.  So it’s on.

Obviously this flight isn’t going to dramatically change KLM’s balance sheet but they get to do what is essentially a charter filled with non-refundable fares and make some money.  The Dutch Dance Scene gets to dance in Miami.  It’s win – win for both parties.

The power of social media has proven itself again and it’s a message that quite a few airlines in the United States could stand to listen to (do you hear me United/American/Delta?).

Filed under: Airline News, Trivia by ajax
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